Bring cinematic scale to your living room with the Sony K98XR75M2PB 98" BRAVIA 7 II True RGB LED 4K Google TV with AI XR Processor. Combining an enormous 98-inch 4K screen with Sony's RGB Backlight Master Drive Pro, intelligent XR Processor and Acoustic Multi Audio+, this premium television is designed to deliver rich, realistic pictures and immersive sound. Google TV puts your favourite streaming services and entertainment in one place, while a native 100Hz refresh rate and extensive connectivity make the K98XR75M2PB a versatile centrepiece for a large-screen home entertainment system.
True RGB LED Colour with RGB Backlight Master Drive Pro
The Sony K98XR75M2PB uses RGB Backlight Master Drive Pro to precisely control red, green and blue LEDs within the backlight. This allows the television to reproduce vivid colours with impressive brightness and depth, helping everything from films and documentaries to sport and streamed programmes look more natural and lifelike on the expansive 98-inch screen.
AI-Powered XR Processor
Sony's XR Processor with AI Scene Analysis intelligently analyses what you're watching and optimises the picture to enhance detail, clarity and realism. Rather than applying the same processing to every image, it can adapt to individual scenes, helping the TV make the most of different types of content while maintaining a natural-looking picture.
Made for Movies and Streaming
Film and streaming fans can enjoy Studio Calibrated Modes tailored for Sony Pictures Core, Netflix and Prime Video. These modes are designed to present compatible content closer to the creator's intended look, while support for Dolby Vision and IMAX Enhanced adds to the cinematic experience. On a 98-inch 4K display, this makes the BRAVIA 7 II particularly well suited to customers looking to create a dedicated home cinema or enjoy truly large-scale viewing at home.
Immersive Acoustic Multi Audio+
The sound system is designed to match the scale of the picture. Acoustic Multi Audio+ helps position sound so that it feels more closely connected to the action on screen, creating a more convincing viewing experience. Four full-range Bass Reflex speakers are supported by two subwoofers, while Dolby Atmos and DTS:X compatibility add greater depth and dimension to compatible soundtracks.
Google TV Brings Your Entertainment Together
With Google TV, you can access more than 10,000 apps and games from one smart TV platform. Popular services include BBC iPlayer, Netflix, Prime Video, ITVX, Disney+, Apple TV, YouTube, Sony Pictures Core, NOW, Paramount+, Discovery+, Spotify and Crunchyroll, giving you plenty of choice without needing to switch between multiple entertainment devices.
Google Assistant provides convenient voice control, while compatibility with Alexa and Apple HomeKit makes it easier to incorporate the Sony K98XR75M2PB into a connected home.
Flexible Connectivity for Your Home Entertainment
Four HDMI connections give you plenty of room for compatible games consoles, sound systems, set-top boxes and other entertainment equipment. Two of the connections support HDMI 2.1, while two USB ports, Wi-Fi and Bluetooth provide additional connectivity options. The native 100Hz refresh rate also helps deliver smooth motion when watching fast-moving entertainment.
The Sony K98XR75M2PB includes Freeview, USB recording and support for DVB-T/T2 terrestrial, DVB-C cable and DVB-S/S2 satellite broadcasts, giving you flexible access to both live television and streaming entertainment.
Perfect for Big-Screen Home Entertainment
With its huge 98-inch display, the Sony BRAVIA 7 II is best suited to larger living rooms, media rooms and dedicated home cinema spaces where viewers can make the most of its scale. It's an excellent choice for film enthusiasts, streaming fans and households looking for a premium television that combines advanced picture processing, immersive sound and comprehensive smart TV features.
Why You'll Love It
The Sony K98XR75M2PB 98" BRAVIA 7 II combines genuinely big-screen viewing with intelligent picture processing and precise RGB LED backlighting. Add immersive multi-speaker audio, extensive streaming options and flexible connectivity, and you have a television designed to become the focal point of a premium home entertainment setup.
Key Features
- 98-inch 4K True RGB LED display for immersive big-screen viewing
- RGB Backlight Master Drive Pro precisely controls red, green and blue LEDs
- AI-powered XR Processor optimises scenes for enhanced detail and realism
- Studio Calibrated Modes for Sony Pictures Core, Netflix and Prime Video
- Acoustic Multi Audio+ helps match sound positioning to the on-screen action
- Dolby Vision, Dolby Atmos, IMAX Enhanced and DTS:X support
- Google TV with access to more than 10,000 apps and games
- Native 100Hz refresh rate and four HDMI connections
